Charisma—and don’t have it—Hire it!

Years back, the Atlanta Business Chronicle did a piece called the, “Charisma-Can a Leader’s Personality alone keep a Company aloft?”
I was chosen as a CEO and entrepreneur to be interviewed for this article. And what first came to mind was, if as the leader of your start-up you do not have what is considered a charismatic personality—then hire some!

Why? Charisma is magical. And a talent. Some people are just born with the ability to persuade others to buy things, build things and sometimes even destroy things. “

Charisma can be bold or quiet—and if you don’t have it– Hire it! It does not mean being bold in nature, but having the skill and ability to sell yourself or idea or even belief. Being a great storyteller generally an asset these charismatic personalities possess. Just look at Steve Jobs. He was one of the best storytellers!

So, if you don’t have it…then find a partner who has some charisma or an associate who can lend some. Be a duo if you must—rather than go down as a boring bust—when pitching your business plan, elevator pitch, or luncheon learn.

The reporter asked for my name of someone whom I thought was a charismatic leader. My mind went to Sara Blakely of Spanx. We both had started our firms around the same time and met her at a networking event. Sara Blakely’s personality was dynamic. Her smarts, her sense of humor, her energy out shined most of the other speakers. You remembered her…but most important…remembered her ideas, too. And as history unfolded, Spanx went on to be a huge success.

So, my Gotta- Charisma can be an asset for the leader or member of a start-up firm. Your firm’s Gotta have it!  But of course, a company cannot survive on Charisma alone…it must be combined with good ideas, people and business plan to keep afloat!

Gotta: Don’t have Charisma-Hire It!


“Charisma-Can a Leader’s Personality alone keep a Company aloft?”, Atlanta Business Chronicle, March 3-9, 2006 Section B, page 1, 7.

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